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a:not(.button){text-decoration:underline;text-underline-offset:3px}.hero h1{animation:title-in .7s cubic-bezier(.2,.7,.2,1) both}.hero-side{animation:enter .7s .12s ease both}.reveal{animation:enter .6s ease both}@keyframes enter{from{opacity:0;transform:translateY(15px)}to{opacity:1;transform:translateY(0)}}@keyframes title-in{from{clip-path:inset(100% 0 0)}to{clip-path:inset(0 0 0)}}
@media(min-width:1700px){.hero{padding-top:78px;padding-bottom:65px}.hero h1{font-size:171px}.creator-card{flex-basis:calc((100% - 75px)/5.25)}}
@media(max-width:1200px){.wrap{width:calc(100% - 64px)}.nav{gap:25px}.nav-links{gap:24px}.hero{grid-template-columns:1fr 230px;gap:28px 35px;padding-top:50px}.hero h1{font-size:9.6vw}.hero-side>p{font-size:13px}.brand-layout{gap:60px}.section{padding-block:85px}.creator-feature-copy{padding:45px}.creator-feature-image{min-height:570px}.creator-feature-copy h2{font-size:62px}.guides{gap:0 60px;padding-top:0}.join-section>.wrap{gap:20px 50px}.join-option{grid-template-columns:1fr 165px;gap:0 20px}.join-option h3{font-size:28px}.join-option .button{font-size:10px;padding-inline:12px}.faq{gap:60px}.formats{gap:0 50px}.creator-section{padding-top:0}}
@media(max-width:900px){.wrap{width:calc(100% - 44px)}.nav{height:70px;gap:18px}.wordmark{font-size:25px}.nav-links{position:absolute;top:70px;left:0;right:0;display:none;flex-direction:column;background:var(--paper);border-bottom:1px solid var(--line);padding:20px;gap:0}.nav-links a{padding:14px 5px;font-size:17px}.nav-links.open{display:flex}.nav-join{margin-left:auto;min-height:40px;padding:10px 12px;gap:12px;font-size:11px}.menu-toggle{display:flex;flex-direction:column;justify-content:center;align-items:center;gap:6px;width:40px;height:44px;padding:6px;border:0;background:transparent}.menu-toggle span{width:23px;height:1px;background:var(--ink);transition:transform .2s}.menu-toggle[aria-expanded=true] span:first-child{transform:translateY(3.5px) rotate(45deg)}.menu-toggle[aria-expanded=true] span:last-child{transform:translateY(-3.5px) rotate(-45deg)}.hero{grid-template-columns:1fr;padding-top:38px;gap:25px;padding-bottom:40px}.hero h1{font-size:15vw}.hero-kicker{font-size:10px;margin-bottom:0}.hero-side{display:grid;grid-template-columns:1fr 220px;gap:10px 40px;align-items:start;margin-top:8px}.hero-side>p{max-width:400px;font-size:14px;margin:0;grid-row:1/3}.hero-side .text-link{margin-top:0;font-size:10px}.hero-side .button{min-height:48px;font-size:12px}.section-heading>div:first-child{gap:20px}.section-heading p{font-size:10px}.work.section{padding-bottom:65px}.creator-card{flex-basis:calc((100% - 30px)/3.2)}.creator-info h3{font-size:22px}.creator-info a{font-size:9px}.reel-footer p{font-size:9px}.brand-layout{grid-template-columns:1fr 1fr;gap:45px}.brand-intro h2{font-size:60px}.brand-intro>p:not(.section-label){font-size:13px}.brand-steps h3{font-size:16px}.brand-steps p{font-size:12px}.brand-steps li{gap:17px;padding-block:22px}.formats{grid-template-columns:.7fr 1fr;gap:0 50px}.formats h2{font-size:60px}.format{font-size:30px}.creator-feature{grid-template-columns:.9fr 1.1fr}.creator-feature-copy{padding:35px 28px}.creator-feature-copy h2{font-size:56px}.creator-feature-image{min-height:570px}.creator-feature-copy>p:not(.section-label):not(.small){font-size:13px}.benefits{font-size:10px}.creator-feature-copy .button{padding-inline:15px;font-size:11px;gap:18px}.creator-feature-copy .small{font-size:9px}.guides{grid-template-columns:.65fr 1fr;gap:0 40px}.guide-intro h2{font-size:60px}.guide-intro p{font-size:12px}.guide-tabs{gap:15px}.guide-tabs button{font-size:11px;gap:10px}.guide-panel summary{font-size:13px;gap:16px}.guide-body{padding-left:35px;font-size:12px}.guide-footnote{font-size:9px}.join-section>.wrap{grid-template-columns:1fr;gap:25px}.join-section h2{font-size:120px;grid-row:auto;grid-column:1}.join-intro{grid-row:auto;grid-column:1;max-width:none;margin:0}.join-options{grid-column:1;grid-row:auto;margin-top:20px}.join-option{grid-template-columns:1fr 220px}.join-option h3{font-size:32px}.join-option p{max-width:400px;font-size:13px}.join-option .button{font-size:12px;padding-inline:17px}.faq{grid-template-columns:.6fr 1fr;gap:45px}.faq h2{font-size:60px}.faq-list summary{font-size:13px}.faq-list details p{font-size:12px}.footer-top .wordmark{font-size:43px}.footer-top{gap:30px}.footer-contact{font-size:11px}.footer-contact>a:last-child{font-size:10px}.footer-top>div>p{font-size:11px}}
@media(max-width:600px){.wrap{width:calc(100% - 36px)}.nav{gap:10px;height:66px}.wordmark{font-size:24px}.nav-join{font-size:10px;padding-inline:11px;gap:12px}.nav-join span{font-size:20px}.menu-toggle{width:36px}.nav-links{top:66px}.hero{padding-top:31px;padding-bottom:31px;gap:24px}.hero-kicker{font-size:9px}.hero h1{font-size:15.6vw;line-height:.9;letter-spacing:-.023em}.hero-side{grid-template-columns:1fr;gap:0;margin-top:0}.hero-side>p{grid-row:auto;font-size:13px;max-width:330px;line-height:1.75;margin-bottom:22px}.hero-side .button{max-width:240px;font-size:12px;min-height:50px}.hero-side .text-link{font-size:11px;margin-top:10px;justify-self:start}.work.section{padding-top:4px;padding-bottom:55px}.section-heading{padding-top:17px;margin-bottom:18px;gap:15px}.section-heading>div:first-child{display:block}.section-heading h2{font-size:20px;letter-spacing:.01em}.section-heading p{display:none}.carousel-controls{gap:6px}.round-button{width:34px;height:34px;font-size:19px}.reel{gap:12px}.creator-card{flex-basis:72%}.creator-poster{aspect-ratio:9/13}.creator-info h3{font-size:25px}.creator-info a{font-size:10px}.reel-footer{margin-top:18px;align-items:flex-start}.reel-footer p{max-width:240px;font-size:9px}.reel-footer span{font-size:9px;white-space:nowrap}.section{padding-block:62px}h2{font-size:59px}.brand-layout{grid-template-columns:1fr;gap:45px}.brand-intro h2{font-size:65px}.section-label{margin-bottom:20px;font-size:10px}.brand-intro>p:not(.section-label){font-size:13px;margin-top:23px;max-width:330px}.brand-intro .button{margin-top:25px;font-size:12px}.brand-steps h3{font-size:17px}.brand-steps p{font-size:12px}.brand-steps li{gap:21px}.step-number{font-size:22px}.formats{grid-template-columns:1fr;gap:30px;padding-block:60px}.formats h2{grid-row:auto;font-size:62px;max-width:300px}.format{font-size:31px;padding-block:15px}.format-detail{margin-top:0;min-height:110px;gap:10px 12px}.format-detail p{font-size:12px}.format-detail>span:last-child{font-size:9px}.creator-section{padding-top:0}.creator-feature{display:flex;flex-direction:column}.creator-feature-image{height:390px;min-height:0;order:2}.creator-feature-image>img{object-position:center 36%}.creator-feature-copy{padding:32px 24px 35px}.creator-feature-copy h2{font-size:60px}.creator-feature-copy>p:not(.section-label):not(.small){font-size:13px;margin-top:21px}.benefits{font-size:11px;margin-block:23px}.creator-feature-copy .button{font-size:12px;gap:25px;min-height:52px}.creator-feature-copy .small{font-size:9px}.guides{display:block;padding-top:0}.guide-intro{position:static}.guide-intro h2{font-size:64px}.guide-intro p{font-size:13px;margin-top:23px}.guide-tabs{margin-top:28px;margin-bottom:12px;gap:25px}.guide-tabs button{font-size:12px}.guide-panel summary{font-size:13px;gap:14px;padding-block:21px}.guide-body{padding-left:33px;padding-right:10px;font-size:12px}.guide-body .text-link{font-size:11px}.guide-links{gap:0}.guide-footnote{font-size:9px;margin-top:22px;line-height:1.8}.join-section h2{font-size:120px}.join-section>.wrap{gap:22px}.join-intro{font-size:13px}.join-options{margin-top:8px}.join-option{grid-template-columns:1fr;gap:0;padding-block:30px}.join-option .option-label{grid-column:1}.join-option h3{font-size:35px;margin:10px 0 14px}.join-option p{font-size:13px;max-width:320px}.join-option .button{grid-column:1;grid-row:auto;margin-top:22px;max-width:300px;min-height:49px;font-size:12px}.join-option small{font-size:9px;grid-column:1;margin-top:13px}.faq{grid-template-columns:1fr;gap:35px}.faq h2{font-size:64px}.faq>div>p{font-size:12px;margin-top:23px}.faq-list summary{font-size:13px;padding-block:23px}.faq-list details p{font-size:12px}.footer{padding-top:35px}.footer-top{display:grid;grid-template-columns:1fr 90px;gap:30px;padding-bottom:35px}.footer-top .wordmark{font-size:43px}.footer-links{font-size:11px}.footer-contact{grid-column:1/-1;font-size:12px;gap:11px}.footer-bottom{flex-wrap:wrap;gap:13px;font-size:9px}.footer-bottom span:nth-child(2){order:3;margin:0;width:100%;max-width:280px}.footer-bottom a{margin-left:auto}.video-dialog-footer{font-size:10px}.legal-copy h1{font-size:60px}.legal-copy h2{font-size:34px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}

.mobile-break{display:none}@media(max-width:600px){.hero h1{font-size:18vw}.hero h1 span{white-space:normal}.mobile-break{display:block}}

/* Supplied SocialProof identity; original logo remains unaltered. */
.wordmark{font-family:Georgia,'Times New Roman',serif;font-weight:400;font-size:26px;letter-spacing:-.035em;gap:12px}
.wordmark .brand-logo{width:50px;height:50px;object-fit:contain;flex-shrink:0}
.wordmark>.brand-name{color:var(--ink);display:inline-block}.brand-name>span{color:var(--accent)}
.hero{align-items:center;grid-template-columns:1fr 290px;gap:25px 55px;padding-top:45px;padding-bottom:50px}
.hero-side{display:flex;flex-direction:column;align-items:flex-start;gap:0}.hero-brand-art{width:190px;height:190px;object-fit:contain;align-self:center;margin:0 0 18px}
.hero-side>p{font-size:14px;margin-bottom:22px}.hero h1{font-size:clamp(85px,9.1vw,158px)}
.footer-top .wordmark{font-size:34px;gap:15px}.footer-top .brand-logo{width:80px;height:80px}
@media(min-width:1700px){.hero h1{font-size:163px}}
@media(max-width:1200px){.hero{grid-template-columns:1fr 245px;gap:25px 35px}.hero h1{font-size:9.3vw}.hero-brand-art{width:160px;height:160px}.hero-side>p{font-size:13px}}
@media(max-width:900px){.hero{grid-template-columns:1fr;gap:25px;padding-top:35px}.hero h1{font-size:15vw}.hero-side{display:grid;grid-template-columns:100px 1fr 210px;gap:8px 25px;align-items:start}.hero-brand-art{width:100px;height:100px;grid-column:1;grid-row:1/3;margin:0}.hero-side>p{grid-column:2;grid-row:1/3;font-size:13px;margin:0}.hero-side .button{grid-column:3}.hero-side .text-link{grid-column:3}.wordmark{font-size:23px;gap:9px}.wordmark .brand-logo{width:44px;height:44px}}
@media(max-width:600px){.wordmark{font-size:18px;gap:7px}.wordmark .brand-logo{width:41px;height:41px}.hero h1{font-size:18vw}.hero{gap:24px;padding-top:30px;padding-bottom:33px}.hero-side{display:flex;position:relative}.hero-brand-art{display:none}.hero-side>p{font-size:13px;max-width:330px;margin-bottom:22px}.hero-side .text-link{margin-top:10px}.footer-top .wordmark{font-size:26px;gap:10px}.footer-top .brand-logo{width:56px;height:56px}.footer-top{grid-template-columns:1fr}.footer-links{grid-template-columns:1fr 1fr;gap:15px}.footer-contact{grid-column:1}}

/* Campaign provenance stays visible outside the player. */
.view-count{position:absolute;top:14px;left:14px;background:#0c0b09eb;color:var(--accent);padding:7px 10px;font-size:12px;font-weight:600;line-height:1.2;font-variant-numeric:tabular-nums}
.creator-info{align-items:flex-start}.creator-info p{font-size:11px;margin-top:4px;color:var(--muted)}.creator-info .ad-rank{font-size:12px;padding-top:4px;font-variant-numeric:tabular-nums;color:#a18c62}
.original-post{display:flex;justify-content:space-between;gap:20px;font-size:11px;margin-top:12px;border-top:1px solid var(--line);padding:11px 0;color:var(--ink)}.original-post:hover{color:var(--accent)}.original-post span{color:var(--accent)}
@media(max-width:600px){.section-heading h2{font-size:19px}.view-count{font-size:12px}.original-post{font-size:12px;padding-block:12px}.reel-footer p{max-width:260px;font-size:10px}}

/* Readability and touch-target polish; preserves the approved visual direction. */
.round-button,.video-dialog-header .round-button{width:44px;height:44px;flex-shrink:0}
.section-heading>div:first-child{min-width:0}
.creator-info p,.original-post,.reel-footer p,.reel-footer span{font-size:12px}
.hero-kicker,.section-label,.option-label,.guide-footnote,.creator-feature-copy .small,.join-option small,.footer-bottom{font-size:12px}
.format-detail>span:last-child,.footer-contact>a:last-child{font-size:12px}
.guide-body,.faq-list details p,.brand-steps p,.format-detail p,.join-option p{font-size:14px}
.text-link,.guide-body .text-link{min-height:44px;align-items:center}
.footer-links a,.footer-contact a{min-height:44px;display:inline-flex;align-items:center}
.video-dialog-footer{align-items:center;font-size:12px}.video-dialog-footer a{min-height:44px;display:inline-flex;align-items:center}
@media(max-width:900px){.menu-toggle{width:44px;min-width:44px;height:44px}.nav-join{min-height:44px}}
@media(max-width:600px){
 .hero-side>p,.brand-intro>p:not(.section-label),.creator-feature-copy>p:not(.section-label):not(.small),.guide-intro p,.join-intro,.faq>div>p{font-size:14px}
 .guide-body,.faq-list details p,.brand-steps p,.format-detail p,.join-option p{font-size:14px}
 .benefits,.guide-tabs button,.guide-panel summary,.faq-list summary,.footer-top>div>p,.footer-links{font-size:14px}
 .creator-info p,.original-post,.reel-footer p,.reel-footer span,.guide-footnote,.creator-feature-copy .small,.join-option small,.footer-bottom,.format-detail>span:last-child{font-size:12px}
 .reel-footer p{max-width:260px}.section-heading{gap:12px}.section-heading h2{line-height:1.12}
 .video-dialog-header h2{font-size:25px}.video-dialog-footer{font-size:12px;gap:12px}
}
@media(max-width:360px){.nav{gap:6px}.wordmark{font-size:16px;gap:6px}.wordmark .brand-logo{width:32px;height:32px}.nav-join{font-size:10px;padding-inline:8px;gap:0}.nav-join span{display:none}}

/* Paint the main message immediately, including on slower phones. */
.hero h1{animation:none}