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Independent creator agency / TikTok One → Trybe

Meet the people behind your next campaign. We connect brands with creators who know how to make content worth watching.
Find your creators Creator? Join the roster ↗People-led agency ads, ranked by verified public views.
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Laura AI
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For brands
Find people who fit your product, your audience, and your brief. We manage the roster. You choose where to take the campaign.
Work with our rosterConnect your brand on Trybe. Share your product, audience, and the kind of content you need.
We match you with people from our managed roster who fit your brief and know their way around an ad.
Approve content, run your ads, and grow with the creators and formats that work for your brand.
An opening that earns the next few seconds. A strong angle, a human voice, and a reason to keep watching.

For creators
There’s a brand looking for your kind of content. Join our roster on Trybe, find programs that fit, and get to work.
New to Trybe? Sign up, then reopen our invite and sign in to connect with SocialProof.
From your first click to your first submission.
Here’s how to get going on Trybe.
Open the SocialProof creator invite. Already have a Trybe account? Sign in to connect. If you’re new, create your account, then reopen the same invite and sign in so you’re added to our roster.
Open the creator invite ↗Add your details and connect the social accounts Trybe requests. Help brands understand your style and the content you make. A large following isn’t required to get started.
Explore available brand programs or accept an invitation. Read the brief, deliverables, deadlines, and pay terms before you commit. Your pay is set by each program.
Once accepted, follow the brief and arrange any product samples with the brand. Film your content in your own voice and meet the program’s requirements.
Upload your work to Trybe for the brand to review. Handle any requested revisions, then track your accepted submissions and earnings in the platform. Trybe handles bank payouts through Stripe Connect.
Ready? Join the roster ↗New to Trybe? Create your brand account using our referral link. Then open the SocialProof brand connection link and sign in. Already on Trybe? Go straight to the connection link.
Set up the store and advertising integrations available in Trybe, including Shopify and Meta. Follow Trybe’s onboarding steps so your products, ads, and results are connected.
Define the product, audience, formats, deliverables, and deadlines. Choose your pay model: commissions, flat fees, retainers, bonuses, or a combination. Agree on the terms before creators begin.
We help match your brief with creators from our roster. Arrange samples where needed, then review submissions in Trybe. Approve content or request revisions through the platform.
Launch approved content as ads, including Meta Partnership Ads where available. Track performance and build your next round around the creators and ideas that work. Payments run through Trybe; brand fees are separate from creator pay.
Platform features and program terms can change. Check Trybe for current details ↗
Your next step depends on where you’re starting.
We’re a UGC creator agency with experience connecting creators and brands on TikTok One. Now we’re bringing that experience and our creator roster to Trybe.
Trybe is the platform where brands run creator programs, review submissions, and manage payments. SocialProof is an independent agency that helps connect the right brands and creators.
Trybe is free for creators, and joining our roster is free. SocialProof’s agency fee is paid by brands on top of creator pay. It never comes out of your pay.
Each brand program sets its own pay terms. Programs may use commissions, flat fees, retainers, or bonuses. Manage earnings in Trybe, with bank payouts through Stripe Connect. Joining does not guarantee a campaign or earnings.
Yes. Start with a small group, learn which voices and formats work for your product, and expand from there. Email us if you want help planning your first brief.
No. Trybe says a large following isn’t required. Focus on making strong content and finding programs that fit your skills. Each brand decides which creators to work with.
Open the relevant SocialProof invite again and sign in. Creators use the creator invitation; brands use the brand connection link. This connects your new account with our agency.